Though these changes have brought the page programme into the modern era, the image of the Peninsula Page continues to embody the timeless elegance that the hotel group is renowned for. The acclaimed “Portraits of Peninsula” advertising campaign created by photographer Annie Leibovitz in 2004 – which is still relevant today – featured dazzling black-and-white photos of uniformed pages carrying out tasks in The Peninsula destination cities around the globe (walking a pack of dogs in New York City, carrying shopping bags and boxes in Chicago). Similar page- themed photos still regularly make appearances in glossy high-style magazines, as well as the social-media posts of luxury- travel influencers. Even well- travelled children have come to embrace Peninsula Pages, in the form of trademark plush mascot Peter Bear (who wears the white page uniform). It is easy to see why Peninsula Pages have such perennial appeal. Like the hotels they serve, they are an enduring symbol of glamour, re昀椀 nement, and meticulous personal service. Together, they invoke the rare magic of world- class hospitality. 6